Twitch has revealed significant adjustments to its streamer payment structure, anticipating a notable increase in the number of broadcasters accessing higher revenue shares.
In a blog post credited to CEO Dan Clancy, the company outlined three key modifications: the expansion of the Partner Plus Program, the elimination of the $100,000 threshold for its 70/30 tier, and alterations to the payout system for Prime Gaming subscriptions.
The upcoming changes, effective May 1, 2024, will see the rebranding of the Partner Plus Program as the Plus Program, opening this initiative to Affiliate members alongside partners. Additionally, Twitch will introduce a new 60/40 revenue share for streamers, maintaining 100 or more paid subscribers consistently for three months.
Previously, the Partner Plus Program, introduced in October, required a minimum of 350 subscribers for eligibility for the 70/30 share. This threshold has now been adjusted to 300 subscribers. The initial plan involved a shift to a 50/50 share after reaching $100,000 in earnings per year, but this cap will be eliminated.
According to Clancy’s blog post, these alterations to the Partner Program are expected to “extend premium net revenue share rates to three times as many streamers.”
Regarding the Prime Gaming subscription payout structure for streamers, revenue from users subscribed to Amazon’s service will no longer mirror paid Twitch subscriptions. Instead, Twitch is transitioning to a fixed-rate model based on the subscriber’s country.
Clancy acknowledged that this change may result in a decrease for some streamers, but he emphasized that it “will not have a major impact on their revenue.” This is partly due to the removal of the $100,000 cap and the fact that the fixed rate change is less than 5% in most countries.
In the context of these adjustments, Clancy stated that the new models aim to establish a “long-term, transparent framework for streamer compensation” and enhance the sustainability of the platform’s revenue shares.
Earlier this month, Clancy confirmed that 35% of Twitch’s workforce had been laid off as part of ongoing efforts to improve the site’s sustainability.
