Apple has unveiled new regulations that permit game-streaming applications on iOS devices. This marks a departure from its initial stance in 2020, when the company prohibited such apps, leading to the exclusion of Microsoft’s Xbox Game Pass streaming app (then known as ProjectXCloud) and Google’s Stadia from the App Store. Apple justified this move by citing the inability to apply its review process to every game within such platforms.
Previously, services like Microsoft’s Xbox Game Pass, Google’s Stadia, and Nvidia GeForce Now were accessible to iOS users but required access through a web browser rather than a native app. However, Apple’s recent decision opens the door for these game-streaming apps to be available directly on iOS devices.
This announcement coincides with the UK Competition and Markets Authority’s decision to proceed with an investigation into the distribution of cloud game services on mobile devices. The investigation, initially initiated in November 2022, faced delays due to a Competition Appeals Tribunal ruling.
However, a unanimous ruling by the Court of Appeal in November of the following year deemed the decision to investigate as lawful, leading to the resumption of the inquiry.
In addition to allowing cloud streaming apps, Apple is extending its in-app purchase system to encompass mini-apps, mini-games, chatbots, and plug-ins. This expansion enables users to subscribe to individual chatbots or make payments for content through these services.
Addressing their earlier concern about the inability to review games within streaming services, Apple stated, “Apps that host this content are responsible for ensuring all the software included in their app meets Apple’s high standards for user experience and safety.”
