Valve is set to enforce new rules for Steam store page descriptions starting in early September. The update will affect four sections: “About The Game,” “Short Description,” “Any Special Announcement,” and “Awards.” Under the new guidelines, developers and publishers will no longer be allowed to include links to external websites, including social media, within these sections. This change is designed to direct all external traffic through Steam’s dedicated link fields.
Moreover, Valve will prohibit embedded imagery that mimics Steam’s user interface or buttons, such as wishlist icons, game capsules, or price tags. This restriction also extends to images, links, or widgets promoting other games on Steam. The goal is to prevent developers from using their store page descriptions as a platform to advertise other products, keeping the focus solely on the game being showcased.
These changes are part of Valve’s broader initiative to enhance user experience on the platform. Recent updates have aimed to improve search functionality and make game demos more accessible, allowing players to find specific games more easily and try them before making a purchase.
Valve’s new policies are intended to streamline and standardize store page content, reduce distractions, and ensure that promotional practices align with Steam’s infrastructure. This approach reflects Valve’s ongoing efforts to maintain a clear and user-centric storefront for its customers.
