Gameforge, the developers behind the long-standing mobile space war MMO, OGame, have taken an unconventional route to promote their game: by launching a community-driven campaign to transform one of their in-game ships into a collectible plushie through Makeship.
Despite OGame’s extensive history since its inception in 2002 and its recent expansion onto mobile platforms, the decision to create a plushie marks a surprising departure from its previous merchandise offerings.
Over the years, OGame has explored various merchandising avenues, including t-shirts, mugs, Funko Pops, mouse mats, and even ventures into the world of NFTs.
However, the choice to introduce a plushie adds a unique and playful dimension to the game’s merchandise lineup.
![OGame Launches Plushie Campaign for In-Game Ship](https://reelzap.com/wp-content/uploads/2024/03/Ogame.jpg)
Unlike conventional gaming merchandise, plushies typically appeal to a younger audience or are associated with highly popular franchises.
Therefore, opting to create a plushie modeled after a giant space cruiser from OGame stands out as both unconventional and creatively daring.
The appeal of the plushie lies in its charming juxtaposition of cuddliness and the imposing presence of a space cruiser. Such a novelty item not only diversifies OGame’s merchandise offerings but also attracts collectors and fans seeking something distinctive and whimsical to add to their collections.
Moreover, by involving the community in the campaign, Gameforge fosters a sense of ownership and engagement among OGame enthusiasts, making them feel personally invested in bringing the plushie project to fruition.
The decision to produce a plushie of an in-game ship underscores Gameforge’s willingness to explore unconventional marketing strategies and engage with their community in novel ways.
It reflects OGame’s enduring popularity and Gameforge’s commitment to keeping the game fresh and innovative, even after two decades in the gaming industry.
As OGame continues to evolve and expand its reach, initiatives like the plushie campaign demonstrate Gameforge’s dedication to connecting with players and creating memorable experiences both in and out of the game.
With the support of its passionate community, OGame’s foray into plushie territory is poised to become another milestone in its storied history, marking a playful yet significant chapter in the game’s ongoing journey.