BELIFT LAB, the agency jointly formed by Big Hit Entertainment and CJ ENM, found itself in a challenging position following the announcement of the fan club name for their rookie girl group ILLIT.
The initial excitement surrounding the group’s debut was overshadowed by concerns raised regarding the chosen name, “LILLY,” as it bore similarities to NMIXX’s fan club name, “LILY.”
The agency swiftly responded to the feedback by revising the name to “LILLYs.” However, this adjustment failed to alleviate the concerns entirely, as it still bore resemblance to “LILIES,” the fandom name of BLACKPINK’s Lisa.
K-pop Groups and Fandom: How Fandom Names plays a Big role in a Group’s Survival
The controversy highlighted the importance of originality and uniqueness in fan club names within the highly competitive K-pop industry. With fandom culture playing a significant role in the success and longevity of idol groups, distinguishing one group’s fan club from another is crucial in fostering a sense of identity and belonging among fans.
BELIFT LAB’s decision to forego further naming contests and instead choose from a shortlist of candidates indicates a commitment to resolving the issue promptly and effectively. By taking responsibility for the oversight and apologizing to fans for any confusion caused, the agency aims to maintain a positive relationship with both ILLIT’s supporters and the wider K-pop community.
Fans of ILLIT eagerly anticipate the reveal of the new official fandom name, hopeful that it will reflect the group’s unique identity while avoiding any similarities to existing fan club names within the industry.
