Maximum Entertainment, formerly known as Zordix, has announced a strategic consolidation of its diverse divisions, bringing them together under one cohesive identity.
The company boasts ownership of several prominent publishers including Maximum Games, Modus Games, Just For Games, and Merge Games, alongside developer Modus Studios. With this rebranding initiative, all these entities will now operate under the unified banner of Maximum Entertainment.
In addition to this organizational shift, Maximum Entertainment has outlined ambitious growth targets for the coming years. The company aims to increase its intellectual property (IP) ownership to constitute 30% of its revenue by 2025, signaling a significant commitment to nurturing and developing original content.
Furthermore, it plans to intensify its focus on transmedia projects, leveraging its creative assets across various mediums for maximum impact.
An exciting development highlighted by Maximum Entertainment is the robust pipeline of projects currently in development. With over 100 games in the works, including 15 original IPs, the company demonstrates a commitment to innovation and diversification within the gaming industry.
Accompanying this strategic announcement, Maximum Entertainment has released its interim financial report for the fourth quarter of 2023 and the full fiscal year.
Despite facing some challenges, the company maintained strong performance, with net sales reaching SEK 394 million ($37.5 million) for the quarter, reflecting a slight decrease of 4.6% year-on-year. Similarly, annual net sales amounted to SEK 1.15 billion ($109 million), down 0.6% compared to the previous year.
Christina Seelye, CEO of Maximum Entertainment, provided insights into the company’s restructuring efforts, which commenced with the launch of Maximum Entertainment in the previous year. Following Zordix’s acquisition of Maximum Games for $42 million in November 2021, Seelye assumed leadership just three months later.
This strategic move set the stage for subsequent developments, including the securing of a $30 million credit line to bolster investments in IPs and mergers and acquisitions (M&A). Notably, the company swiftly capitalized on this opportunity by acquiring Fun Labs, further expanding its portfolio and capabilities.
