A detailed backstage update on The Rock, Cody Rhodes, and Roman Reigns has emerged, shedding light on the decision-making process leading to The Rock challenging Reigns for the Undisputed WWE Universal Title at WrestleMania 40 instead of Rhodes.
According to Fightful Select, the timeline of when the decision was made varies among sources. The Rock actively pushed for the match against Reigns and has been advocating for his victory over Reigns for the title. The report suggests that, regardless of the final outcome of the match, multiple WWE sources perceive this move as a political decision by TKO, with financial gains being a significant factor.
There is speculation that The Rock may involve Brian Gewirtz, his longtime business partner and former head of WWE Creative, in the creative process for this feud and the ensuing match with Reigns. Gewirtz is expected to be present at some of WWE’s events featuring The Rock.
While sources indicate that the decision to go with The Rock vs. Reigns was not intended to undermine Rhodes, some feel that those involved may have underestimated fan patience amid the ongoing changes. Rhodes was reportedly informed in advance of the alteration in plans regarding The Rock vs. Roman Reigns at WrestleMania.
Addressing concerns about potential motivations behind the change, Fightful sought clarification on whether it was an attempt to divert attention from the sex-trafficking lawsuit against WWE. However, sources asserted that The Rock had been advocating for TKO well before the lawsuit news, and TKO sees value in garnering mainstream media attention unrelated to lawsuits and scandals.
The Rock’s longstanding personal and professional relationship with Ari Emanuel, CEO of Endeavor, plays a role in maximizing the benefits of their agreement, including The Rock’s appointment to the company’s Board of Directors and full rights/ownership to The Rock’s name.
As of now, The Rock is expected to work a full-length main event-level match with Reigns at WrestleMania, but concerns have been raised about his ability to deliver, given recent physical appearances that received mixed reviews for his execution of signature moves.
