Activision Blizzard and other major video game companies are reportedly integrating generative AI into their game development processes. This trend has sparked significant debate within the industry, particularly concerning job security, creative integrity, and the ethical implications of AI-generated content.
The technology, while celebrated for its potential, has also raised concerns about its impact on traditional roles and the quality of creative work.
Generative AI has been a contentious subject for over a year, with many developers voicing concerns about its effects on employment and the potential misuse of AI for unethical purposes, such as creating deepfake content. Despite these concerns, a recent Wired report reveals that some AAA studios, including Activision Blizzard, have begun incorporating AI tools more extensively.
Initially, Activision Blizzard had assured that AI would be used only for preliminary concept art and not for final game assets. However, by the end of the year, the company was already using AI-generated designs for in-game items, such as the skins in Call of Duty: Modern Warfare 3’s Yokai’s Wraith bundle.
The impact of AI on employment within the industry has been significant. The report cites that many 2D artists were laid off following Microsoft’s broader job cuts, leaving almost 2,000 employees unemployed.
The remaining staff were then required to adapt to using AI tools, which led to the necessity for training sessions. The ease with which AI can generate 2D art assets has heightened the risk for jobs such as concept artists, illustrators, and graphic designers.
Moreover, the reduction in workforce extends beyond 2D art. For example, significant cuts were reported within the environment art team for Overwatch 2, though it’s unclear if similar AI mandates apply to these artists. The general trend indicates a shift towards using AI for tasks traditionally handled by human artists, driven largely by executive decisions focused on reducing costs.
The debate around AI in game development reflects broader issues in the industry related to worker treatment and job security. As the industry faces numerous layoffs and studio closures, there is a growing movement toward unionization to protect workers’ rights.
Recent examples include the formation of a large cross-department union at Bethesda Game Studios and the successful campaign by the Writers Guild of America to secure protections against the misuse of AI in Hollywood. These efforts highlight a broader push to ensure fair treatment and proper compensation for creative professionals amid technological advancements.