Microsoft Gaming had a big win with their Xbox Games Showcase at the David Geffen Theater in Los Angeles on June 9. They revealed “Call of Duty: Black Ops 6” and made major announcements from studios like Bethesda, Activision, Blizzard, and other partners. It was the first time they brought together all their recent gaming acquisitions in one event, which got fans and the industry really excited.
Matt Booty, Xbox’s president of gaming content and studios, reflected on the showcase in an interview with Jennifer Maas, a senior business writer at Variety. Booty emphasized Xbox’s commitment to delivering a steady stream of games, attributing their current momentum to strategic studio acquisitions over recent years.
He noted the challenges posed by the COVID-19 pandemic but expressed optimism about Xbox’s evolving capabilities and upcoming releases.
Booty highlighted the strategic importance of recent acquisitions, including ZeniMax/Bethesda in 2021 and the more recent addition of Activision Blizzard and King in fall 2023.
He acknowledged the time required to integrate these acquisitions fully into Xbox’s ecosystem but expressed confidence that they were now hitting their stride. This confidence was bolstered by the showcase’s success, which demonstrated Xbox’s ability to excite fans even without traditional heavy hitters like “Halo” and “Forza.”
Looking ahead, Booty discussed Xbox’s plans to maintain this momentum, promising a robust lineup and further exciting announcements in the future.
He underscored Xbox’s commitment to delivering a predictable rhythm of game releases, reflecting their long-term strategy and dedication to their player community. The showcase and Booty’s comments portrayed Microsoft Gaming as entering a promising phase characterized by expanded capabilities and a strong lineup of upcoming titles.
