With impending EU regulations aimed at curbing anti-competitive practices among tech giants, Apple has revealed its intention to allow Game-Pass-style “streaming game services” and “apps providing access to mini-apps and games” on the App Store.
Under the new guidelines set by Apple, which take effect globally today, developers are now permitted to submit a singular “host” app for distribution on the App Store. This host app provides access to a range of content, including “streaming games, mini-apps, mini-games, chatbots, and plug-ins.”
Developers are allowed to integrate Apple’s In-App Purchase system into these new-style apps, enabling the offering of paid digital content or services, such as subscriptions for individual chatbots.
Apple has affirmed that its existing App Store terms, including its 30 percent commission on paid apps and in-app purchases, will apply to mini-apps, mini-games, subscriptions, and all other digital goods and services sold through the new host apps.
Responding to Eurogamer’s inquiry, Apple clarified that host apps must adhere to “all App Store Review Guidelines” and maintain an age rating based on the highest age-rated content within.
According to Apple, these changes are in response to feedback from its developer community and align with the App Store’s mission to provide a trusted platform for users to discover apps they love while also equipping developers with new capabilities to grow their businesses.
Coincidentally or not, Apple’s move comes ahead of its obligation to comply with the EU’s Digital Markets Act in March.
This regulation mandates Apple and other major tech companies to open up mobile platforms to app stores owned by other companies, making Apple’s App Store with access to its substantial user base a more appealing option.
Microsoft has already expressed its intent to capitalize on the new EU rules by establishing its own app store. Notably, Apple had blocked Microsoft’s attempt to bring Project xCloud to iOS in 2020, which aimed to provide access to its Game Pass games via streaming.
Apple’s previous rationale, insisting on individual game reviews for the App Store’s safety, is now being overridden with permission for such comprehensive catalog apps.
In anticipation of the EU’s new rules, other companies, including vocal Apple critic Epic Games, are likely formulating their own external app store plans.
However, recent reports suggest that Apple is developing plans that would grant it the authority to review and collect fees on all apps downloaded outside its App Store.