Twitch is broadening the scope of its Partner Plus program, aiming to extend the benefit of a higher revenue share to a larger pool of streamers.
Launched in June, the program initially provided a 70 percent revenue split on subscriptions, deviating from the standard 50 percent. However, its stringent eligibility criteria left many streamers ineligible.
Starting May 1, the program will undergo changes, including a lowered threshold and the inclusion of Affiliates, leading to its rebranding as the Plus Program.
The updated program will consist of two tiers. The first tier will offer a 60/40 revenue split in favor of streamers, with a threshold of 100 Plus Points. The second tier, requiring 300 Plus Points, will provide a 70/30 revenue split in favor of streamers.
🚨 NEW UPDATE: Partner Plus is expanding. Starting May 1, Partners AND Affiliates can earn higher revenue share for subs. Qualification starts February 1. Check out the blog for more info:
— Twitch (@Twitch) January 24, 2024
Plus Points are earned through subscriptions: one point for Tier 1 subscriptions, two points for Tier 2 subscriptions, and six points for Tier 3 subscriptions. According to Twitch, these changes will enable three times as many streamers to access premium net revenue share rates.
Two notable adjustments are being implemented. The $100k revenue cap, which previously triggered a return to the standard 50 percent rate after reaching this threshold, is eliminated.
Twitch acknowledges that this cap served as a disincentive for growth. Moreover, starting June 3, 2024, subscriptions via Amazon Prime will transition to a fixed rate based on the subscriber’s country.
Addressing these updates, Twitch CEO Dan Clancy emphasized the importance of supporting creators’ careers over time, recognizing their dependence on Twitch. Clancy highlighted the need for a sustainable revenue share structure to ensure Twitch’s enduring success.
The move comes in response to long-standing requests from Twitch streamers for an improved revenue split beyond the standard 50 percent, a measure initially deemed unsustainable by Twitch.
The Partner Plus program, intended to address these concerns, faced criticism from the streaming community as being “anti-community.” Notably, Twitch recently underwent layoffs, acknowledging its lack of profitability under Amazon ownership.
