Eggy Party, the immensely popular mobile battle royale game, has hit a remarkable milestone with over 100 million user-generated maps, as revealed in a recent discussion at the Game Developers Conference (GDC) 2024.
Titled “Keep It Simple, Make It Fun – Creative Thinking With User-generated Content,” the talk shed light on how Eggy Party’s embrace of user-generated content (UGC) has contributed significantly to its widespread appeal.
UGC simply refers to content—be it maps, skins, or other elements—that are created by users for users. According to insights shared at GDC, a substantial 60% of players actively engage with content creation tools such as Egg Code and the AIGC.
The enthusiasm among players is further fueled by a creator incentive program that recognizes and rewards the creative efforts of content creators.
The popularity of UGC in games like Eggy Party is hardly surprising. While mods have enjoyed immense popularity for years, game developers have only recently fully embraced the concept of empowering players to create their own content within the game environment.
Perhaps there was initial hesitation, fueled by concerns that enabling player creativity might diminish the potential to sell additional content.
However, for titles like Eggy Party, the benefits of increased player engagement and retention evidently outweigh any such concerns.
Even seemingly small initiatives, such as the egg-painting contest showcased in the trailer above, can be considered forms of UGC.
While some may argue that a heavy reliance on UGC exploits users to fill content gaps, it is heartening to see efforts such as creator incentive programs, which not only recognize but also encourage and reward the creative contributions of players.
Finally, Eggy Party’s achievement of over 100 million user-generated maps underscores the immense impact of UGC on the gaming world.
By fostering a vibrant ecosystem of player creativity, Eggy Party not only enhances player experience but also sets a compelling example for the industry at large.
With UGC becoming increasingly integral to the gaming experience, initiatives that empower and incentivize player creativity are essential for driving innovation and sustaining long-term engagement.
