WWE is making a significant move to solidify Shawn Spears’ presence following his recent comeback to the promotion.
Spears, who rejoined WWE last month on the NXT brand after a nearly five-year hiatus, is now at the center of trademark filings, indicating the company’s commitment to his continued involvement.
The wrestler made a notable return by targeting Ridge Holland and, more recently, secured a victory over Uriah Connors in the on-screen debut of the newly renamed Brogan Finlay on WWE NXT.
The filing to trademark the name “Shawn Spears” underscores WWE’s intention for him to utilize this moniker moving forward, officially retiring the Tye Dillinger name.
The trademark application encompasses the use of the Shawn Spears name at wrestling events, through broadcast media, and online within the realm of ‘Sports Entertainment.’
In addition to Shawn Spears, WWE is also making moves to trademark names for other prominent talents. One such wrestler is Dijak, a notable WWE NXT Superstar who has gained prominence on the gold brand and is a regular feature on Tuesday nights.
This move emphasizes the company’s commitment to building and maintaining the individual brand identities of its talents.
Another wrestler in WWE’s trademark spotlight is Berto, a rising star on WWE SmackDown. Berto, formerly known as Humberto Carrillo, has undergone several name changes throughout his career.
The latest trademark filing highlights WWE’s ongoing efforts to secure the intellectual property associated with their talents, ensuring consistency and recognition in their individual identities.
The strategic use of trademark filings showcases WWE’s dedication to not only the success of its Superstars but also to establishing and safeguarding their individual personas within the realm of professional wrestling.
As the company continues to invest in its talent and brand recognition, these trademark moves represent a vital aspect of WWE’s long-term vision for its roster.
