Maliyo Games, a Nigeria-based game developer, is set to launch a new Disney mobile game this month. This venture marks a significant collaboration between Maliyo Games and Disney, with Maliyo Games being selected to develop the official tie-in game for Disney’s upcoming animated series, Iwájú, premiering on Disney+ on February 28th. The game, titled Disney Iwájú: Rising Chef, will coincide with the series’ release.
Hugo Obi, CEO and founder of Maliyo Games expresses enthusiasm about this partnership, emphasizing the opportunity to create an Africa-focused gaming experience for a global audience.
He highlights the importance of crafting games rooted in African culture and stories, underscoring the significance of collaborating with a renowned brand like Disney on their first African-focused animation series.
Maliyo Games stood out to Disney during the selection process due to their deep understanding of the local market and their ability to empathize with the narrative of Iwájú. Obi explains that the game reflects authentic African elements, including local delicacies, thereby offering players a glimpse into Nigerian culture.
Furthermore, Obi articulates Maliyo Games’ broader ambition to define the African gaming genre, drawing inspiration from the distinct identity of Nigerian cinema, known as Nollywood. He envisions developing games that showcase African art, visual effects, sound effects, and narratives, providing players with a unique gaming experience.
The partnership with Disney signifies a milestone for Maliyo Games, reflecting years of investment in talent development and preparation. Obi acknowledges the contribution of individuals who participated in their talent program, highlighting the importance of readiness and opportunity in achieving success.
Looking ahead, Maliyo Games is focused on building its own global intellectual properties (IPs) with African influences. Obi emphasizes their commitment to not only catering to the African market but also establishing Africa as a prominent player in the global games industry.
In essence, the collaboration between Maliyo Games and Disney represents not only a significant milestone for both parties but also a step towards showcasing African talent and culture on a global stage.
